Customer Success Story

Auto Repair Chain Moves into Digital Age by Embracing Data-Driven Decision Making to Drive 35X Growth

How We Created Value

  • Integrated multiple shop management systems (SMS) into one operating system

  • Created one source of data truth enabling Operational KPIs to be tied to P&L

  • Developed robust analytics and BI platform and dashboard simplifying visibility into business performance

Industry

Automotive

Technology

BigQuery, Oracle Database, Tableau

Strategic Challenge

A trusted national brand aimed to expand its auto repair business by opening five locations per year but, relying on traditional decision-making, shrank from two locations to one unprofitable site over four years.

Mergers & Acquisition (M&A) was a key element of the inherited strategy, however there was no plan to integrate operating systems or data across locations.

Solution

We refreshed the strategic plan - operations strategy, market strategy, and data strategy - emphasizing data analysis, insights, and evidence-based reasoning. We prioritized tactics based on the agreed upon strategy to deliver value for the organization, driving 143% CAGR over the ensuing four years. Our key successes were:

  • Creating operational alignment across locations, successfully integrating multiple operating systems (OS) and databases into one scalable OS and one data warehouse.

  • Developing a culture of data-informed decision making as the catalyst for real estate and M&A business cases to be approved and expanding the footprint from one metropolitan area into five.

  • Innovating digital customer experience based on common understanding of business opportunity across operations, marketing, and finance, driven by data analysis.